What Exactly is “New Media”?

At no other time, since the dawn of radio, have we been in a position to change the definition of radio so drastically. In the next five years, if not much sooner, what we all know as radio will sound, and LOOK, much different.

To some, radio will never change. It will always be a frequency selection on a dial that allows a listener to receive analog (or digital) signals "over the air" to their portable, mobile or table top device. Thus, providing the listener with the ability to wonder what the person on the other side of the "voice" looks like. In the future, the wonder will give way to everyday knowledge. "Radio" will begin to look much different. With the advent of smart phones and smart devices like tablets and smaller laptops and social media tools and software, more companies have found that voyeurism sells. Companies like Facebook and Twitter have been providing users the ability to follow other people's daily life, almost minute-by-minute in some cases, for nearly a decade. Some are even so addicted to the "soap opera" of other people's lives that they can't sleep through an entire night without picking up their device to see what the latest news or gossip is. These same companies have now upped the ante. They have released software that allows anyone to personally broadcast live events from their smart device anytime anywhere. While this "me cast" has been going on for more than a year, it is now rapidly taking hold in one of the last industries that one would have imagined would be jumping on the bandwagon... traditional radio.

A Face for Radio

I've heard it said many times over the years by my friends in radio broadcasting circles, "I have a face for radio!" And, in most cases, the person making the statement is correct (present company included). However, more and more we're beginning to finally see what that person on the other side of the voice looks like and what their interests are through an emerging new technology phenomenon called "New Media".

New Media isn't simply a term that's being used to describe a new form of audio tape or compact disk. Those are relics long forgotten by some and never known by many. New Media is an entirely new way of thinking about communication in this era where technology manages much of our lives and would leave us a blubbering mess if we didn't have access to a smart device or the Internet for more than an hour.

As a radio station owner and broadcaster, I've experienced this new phenomenon in several ways over this past year, but none more exciting than watching the growth of Facebook's new platform, Facebook Live within this industry. This is Facebook's new technology that allows its users to immediately start a live broadcast from their smart device within seconds. It's been used to film events as they happen, both good and bad, and has proven to have the ability to divide an entire country. Other platforms like Twitter-owned Periscope or Life On Air's Meerkat have been around longer, but didn't take off in the radio industry like Facebook Live seems to have.

New Media In a New Era

New Media is the melding of several technologies to enhance communication to a listener, and now viewer, be it news, music, talk shows, etc., thereby opening doors for broadcasters that simply weren't there in full before. As an example, my company Pinnacle Broadcast Holdings, Inc has been growing in the New Media realm for the better part of a year and things are getting absolutely crazy. I own and operate the Red Nation Rising Radio Network, a multi-stream Internet and terrestrial network of conservative talk shows. The RNRR network is comprised of more than 60 radio talk show hosts and podcasters broadcasting on two Internet streams 24/7. We operate at the intersection of terrestrial (AM/FM) radio, Internet radio and LIVE video broadcasting. We're pushing the boundaries of what radio has been for many years and we're dragging it kicking and screaming all the way into the next century.

The RNRR Network operates as an Internet talk radio network, but we have partnered with several terrestrial (AM/FM) radio stations across the country to provide programming on the weekends and in the overnight hours. But, because Red Nation Rising started its life as a Twitter hashtag #RedNationRising, its social media following has exploded over the past five years. However, combining social media with Internet and terrestrial radio is not new. What is new, however, is combining the phenomenal power of Facebook Pages and Groups and their sometimes millions of followers with Facebook Live and the world of radio broadcasting. More and more radio shows, whether talk radio or DJ hosted morning/drive-time shows, are beginning to broadcast their shows over Facebook Live to reach a new demographic... those people with their heads buried in the Facebook newsfeed of their favorite smart device at all hours of the day and night.

Watch the Facebook pages of podcasters and radio stations and you'll begin to see many of the show hosts, yes, even those with "a face for radio", broadcasting their shows live not only to their listeners the "old-fashioned" way, but to those listener/viewers via a Facebook Live session that has the potential to really fire up a crowd. Facebook Live provides users with the ability not only to watch/hear their favorite talk show or radio host, but to also interact with them live through the Facebook comments section that acts as a chat room feed during the broadcast. There's nothing like being a show host broadcasting via Facebook Live and receiving live updates from your loyal, and sometimes not-so-loyal, listeners and viewers. Ahhh... Live Radio!

Many radio show hosts are just now learning about Facebook Live and the benefits of expanding their show demographics. Others have been using the tools for several months now and are becoming very successful at reaching many more listeners/viewers. Many of those hosts are becoming quite good at video production themselves or they are hiring production companies, like mine, to broadcast for them. While broadcasting via Facebook Live is easiest using their hand-held smart device, there are other ways to make the production professional and even satisfy the needs of their advertisers in ways not possible or thought of before.

Just a Small Amount of Effort

If a radio show host wants to take every opportunity they can to make the biggest impact on their followers and advertisers in social media, there are tools and companies that can help make their Facebook Live broadcast professional and interactive enough to keep the viewer/listener tuned in for the entire program. Some effort must be put forth, however, to find the right software tools to make the production stand out. There are software applications such as the free OBS (Open Broadcaster Software) platform used by video game-ographers that like to record their games for training other players all the way up to the costly professional production applications like Wirecast from Telestream or LiveStream just to name a few. All of these platforms will help make a full-blown production out of what used to be a simple radio show. Trust me, your advertisers will definitely benefit from the capabilities afforded by you putting their logos on-screen and sending them to all of your station's and partner's millions of Facebook followers.

If you're a radio show host that just simply wants to experiment with Facebook Live and see what it will do for you, get out your smart device, purchase a small tool called an iRig Pre (found at Amazon.com for under $35) and an XLR to 1/4" TRS cable. This will allow you to simply plug the 1/4" TRS into your studio's secondary headphone jack and put the broadcast directly into the input of your smart device. Doing so will allow your audience to not only hear you when you're live on the air, but will also allow them to hear your callers, music* and commercials. If you don't do this, then your listeners/viewers will only hear from your smart device's microphone what goes on in the studio when the studio mic is hot... and that lends itself to them hearing a lot of dead air and ogling the hot guy/gal behind the microphone. 😉

* Be careful to follow Facebook's terms and conditions about rights.

WLBB 1330AM – New Affiliate!

Red Nation Rising Radio proudly announces another affiliate that will be carrying the Red Nation Rising Radio “Overnight Programming Package”!

Effective January 1, 2017, WLBB  -  News Talk 1330AM partnered up with Red Nation Rising Radio and will be broadcasting our programming seven days a week from 9:00PM until 6:00AM (eastern time).

WLBB serves west Georgia and is part of the Gradick Communications network.

Gradick Communications owner, Steve Gradick had shown great interest in adding the RNRR overnight package and decided that 2017 would mark the point at which he pulled the trigger.

In early spring of 2017, Steve will also be adding a new FM translator for WLBB.

The Red Nation Rising Radio Overnight Programming Package now provides three terrestrial (AM/FM) stations with exclusive overnight programming featuring over 20 shows weekly!

WDDQ - Talk 92.1FM (Valdosta, GA) and WJHC - Talk 107.5FM (Jasper, FL) also come to Red Nation Rising Radio for their overnight programming.

This unique concept was the brainchild of Red Nation Rising principals, Scott James and Don Neuen.  Their mission:  to create the perfect marriage between Internet radio and Terrestrial radio…  And they have accomplished their goal!

  

 

 

Red Nation Rising Radio shows such as The Captain’s America - Third Watch, The Jayson Veley Program, Black Man Thinkin’, REELTalk with Audrey Russo, The Denise Simon Experience, Ark Midnight with John B. Wells, The Teri O”Brien Show, Behind Enemy Lines, The Conservative Cartel, The Matt Locke Show, The Gavin Mitchell Show, Blowin’ Smoke with AJ Gainer, The Vito & Vito Show, A Conservative’s Perspective, The Dr. Rhonda Moorman Show, The Caiden Cowger Program, and Cowboy Logic Radio are just some of the fresh, alternative media Conservative Talk Radio shows that are featured on the RNRR Overnight Programming Package!

 

 

 

This programming concept offers AM/FM radio stations worldwide to be able to broadcast fresh, new, unique programming as opposed to repeats of shows.  In addition, many of the overnight shows are LIVE shows…

The foundation of the RNRR overnight programming package is The Captain’s America - Third Watch, hosted by Matt Bruce.  Matt provides unsurpassed live overnight coverage from 2:00AM until 6:00AM…  You never need to wait until tomorrow!

If you own an AM/FM radio station and would like to become a RNRR affiliate, please contact Ron Phillips at 817-768-8751.  This is a FREE service!

#RedNation Rising / Star Coaches TRUMP BUS TOUR

DANNY HAMILTON, owner of Star Coaches, one of the nation’s leading rock & roll bus companies, supported DONALD TRUMP from the day he announced he was running for President of the United Stated of America..

In early August 2016, he decided that in the middle of peak touring season, he would take one of his coaches off the schedules and create his own campaign to help elect DONALD TRUMP!

Completely self funded, and without accepting a single penny, the Star Coaches / Red Nation Rising Trump Bus rolled throughout Georgia for nearly 70 days…Danny not only talked the talk, he walked the walk by putting his money where his mouth was…

We worked with our great friend MARK ROWE of Adnormous Graphics for assistance in the exterior wrap design, and we thank them for all their hard work and exceptional quality of work!

Danny was offered thousands of dollars to advertise various companies on the side of the bus…  All were declined…
Joined by DONNA FIDUCIA, WALLACE MATHIS, myself and a host of other hard working Trump supporters, Danny touched every mile of interstate in Georgia, stopping in over 50 cities…  The reception we received was phenomenal!
We also would like to thank all of the Red Nation Rising State Chapter Reps for their dedication and hard work in promoting our travels and destinations throughout our tour…  Invaluable!
In addition, we would like to thank all of the Red Nation Rising Radio Hosts that helped and supported us with interviews and announcements…  Thank you!
We consistently attracted much larger crowds that Hillary’s VP Candidate Tim Kaine could draw!  And many times, crowds larger than would attend a Hillary event…
 
Over these past two months, we met tens of thousands of great Americans…
 
Americans that Washington, DC had forgotten…
 
Americans that politicians and the mainstream media mocked, ridiculed, attacked and labeled as “racists”…
 
This was our journey… This is the SILENT MAJORITY
 
#RedNationRising
 
MUSIC CREDITS
“Give Me Back My America” – JOHN BERRY
“Made In America” – TOBY KEITH
“Star Spangled Banner” – MADISON RISING
“God Bless The USA” – LEE GREENWOOD

The Star Coaches / Red Nation Rising Trump Bus

Many of you may know that my full time job is that of Senior Vice President for Star Coaches, Inc., a rock & roll bus company located in Atlanta, GA.

Well, a few months ago, the owner of Star Coaches, Danny Hamilton, came to me with an idea…  Basically, he said:  “Pull one of our coaches off your schedules…  I want to wrap it with a full exterior promotional wrap with Donald Trump for President – Make America Great Again!”

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Now, I knew Danny was a “YUGE” Trump supporter, but we are in the middle of peak touring season…  I’m sold out most of June, July, August, September and October…  There are no buses!!  On average, I am currently turning down between 10-20 clients a day…

Danny said, “Figure it out…  Figure out how to free up one coach, and I’m making it a Trump Bus until Election Day!”  So I did just that.

So after flipping my schedules up and down, inside and out, I was able to free up a coach that would be “The Trump Bus”.

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The next step was to design the exterior wrap for a 45 foot long, almost 13 foot tall bus.  For that job, we went to our “go to” guy for all of our bus wraps, Mark Rowe, owner of Adnormous Graphics out of Smyrna, GA.  Mark’s team of designers dug in, and created an awesome design!

At one point during the wrap design, Danny said: “Let’s add Red Nation Rising to the design!”  Twist my arm, right?  I was elated!

While we probably didn’t “need” to obtain permission from the Trump camp, we were adamant that we would only move forward if we did receive permission.  Through Donna’s connections within the Trump camp, this took all of about 30 minutes…

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I should note that the Star Coaches / Red Nation Rising Trump Bus in no way affiliated with any political candidate, any political campaign, or any political committee.  This is one guy, Danny Hamilton, who is a true American Patriot…  who wants to make America great again…  who is willing to invest his own money and time to make this happen.  He wants nothing from Donald Trump, except to do what he say he will do:  “Make America Great Again!”

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Once we dealt with that formality, we were off and running!

We went through about 4 versions of the design until we landed on the one that was perfect.  Mark Rowe, his team of designers and installers worked at break neck speed to get this completed ahead of schedule.  Hat tip:  Adnormous Graphics!

On Friday, October 2, 2016, the Star Coaches / Red Nation Rising Trump Bus made its debut down Peachtree Street in Atlanta, GA, and for the next 68 days, until Election Day, we will roll the bus all over the state of Georgia to do our part to help “Make America Great Again”!

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The Red Nation Rising Radio Hosts have been exceptional with their support of this project!  Many thanks to those who discuss the Star Coaches / Red Nation Rising Trump Bus on your shows!

The Red Nation Rising State Representatives are amazing!  Thank you for your strong promotion of the Star Coaches / Red Nation Rising Trump Bus on social media!

And now for the response after less than two weeks of rolling around Georgia…  AMAZING!!

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I cannot tell you how many “thumbs up” we get as we roll down the road…  Not matter where we park the bus, people flock to it to take photos, and most importantly, to discuss how important it is that we RESTORE AMERICA!

We have met so many wonderful people…  People that Hillary Clinton has labeled “deplorable”…  People that the mainstream media mock and make fun of on a nightly basis…

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It has been very inspiring to meet so many young (or as Donna would say ‘YOOTS’) people that support Trump…  These millennials are politically astute and they are fully behind Donald Trump!

If you listen to the mainstream media, you’d think that the only Black Americans voting for Donald Trump are Red Nation Rising Radio show hosts:  Kevin Jackson, Stanley Levy, Wayne Dupree, Larry Stevenson and Ken McClenton…  Complete B.S.!  The support for Trump from Black Americans is awesome!

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Same holds true for Hispanic Americans…  Asian Americans…  And the support from America’s Veterans is overwhelming!  The support from Law Enforcement has been unbelievable!

Now, don’t get me wrong…  We have had our share of “the middle finger” displayed in our general direction…  Mostly by young Liberal pukes who look like they play video games in their parent basements seven days a week!

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As I said before, until Election Day, we are rolling the Star Coaches / Red Nation Rising Trump Bus all over the state of Georgia.  We will appear at public events, festivals, malls, sporting events and of course we will be there for any Trump / Pence events in Georgia!

We are posting in both Twitter and Facebook as to our locations and stop points, so we hope if you are around, that you will come visit with us!

If you have any events in Georgia that you would like to have the Star Coaches / Red Nation Rising Trump Bus be a part of, please email us at:  CowboyLogicRadio@gmail.com with all the details, and we will do our best to fit that into our tour schedule!

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Those who take photos next to the bus, please remember to use the hashtag #RedNationRising when you post them to social media!

Let’s just get after it people!

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#RedNationRising
#Trump2016
#NeverHillary

ANNOUNCING: The Red Nation Rising “Kitchen Cabinet”

We are very pleased to announce the Red Nation Rising Kitchen Cabinet.

Red Nation Rising Kitchen Cabinet

There is an old saying that “successful people surround themselves with great people”.  No one will argue that this is a very accurate statement.

Well the same philosophy should hold true for any group, organization, company, or grassroots movement such as Red Nation Rising.

I’ve been asked, “what is a Kitchen Cabinet” and “why does Red Nation Rising need one”?

The term “Kitchen Cabinet” often refers to a President’s trusted group of friends or colleagues that are unofficial advisors.

The members of the Red Nation Rising Kitchen Cabinet are just that…  very trusted friends and colleagues that share in the desire to see Red Nation Rising and Red Nation Rising Radio succeed with integrity.

They will offer advice and counsel on any variety of matters and issues that the Executive Team is faced with from time to time.

The Red Nation Rising Kitchen Cabinet is comprised of highly respected, top experts in economics, politics, the military, counter-terrorism, the Middle East, Asia, Russia, foreign affairs and national security.  These people are considered the very best of the very best!

On a personal level, I have known many of these people for quite some time.  Their integrity is unquestionable.  Their level of expertise is unsurpassed.  Their willingness to offer assistance, guidance and advice is unconditional.  They have proven time and time again to be accessible to me whenever the need arises for advice and guidance.  I am honored to consider these stellar people my friends.

And I am also grateful that they have accepted our offer to become members of the Red Nation Rising Kitchen Cabinet…  What an honor…

It’s been just less than two month since we launched the new Red Nation Rising website and Red Nation Rising Radio.  Every day, the Executive Team and the wonderful Red Nation Rising State Reps work diligently to better the #RedNationRising brand and the Red Nation Rising Radio network.  And every day we do so with the utmost of integrity.

There are some who are doing everything possible to inflict harm on Red Nation Rising and Red Nation Rising Radio.  On a daily basis, we battle left wing individuals and organizations who try their best to silence us.  Heck, even other Conservative radio networks try to damage us daily in social media…  But despite the efforts of those that fight against us, we continue to fight back with quality and integrity.  That will not change.

Integrity…  The backbone of Red Nation Rising and Red Nation Rising Radio.  We will never compromise our integrity.

Please join me in welcoming the members of our Kitchen Cabinet.  I encourage you to research them, and the organizations they represent.  Many are authors…  I highly encourage you to read their books.  You will see many of them on the various news networks.  Watch their videos and interviews on YouTube.  And you will very quickly understand why it is such a great honor that Red Nation Rising has their support.

#RedNationRising #Radio

The Creation of Red Nation Rising Radio

On February 26, 2016, excitement was in the air!

Months of planning for CPAC was about to turn into a reality.  For the first time in history, numerous talk radio show hosts from Red State Talk Radio were about to converge on Washington, DC in a unified manner to make a huge presence at the big convention.

The artwork was all complete.  Hotel reservations had been made.  Flights had been booked.  Thousands of dollars had been spent on a highly visible RSTR booth that would provide as the “command post” for no less than a dozen show hosts to work out of to promote the network and their shows.  And we were going to broadcast live from CPAC for three hours each day!  We were ready to ROCK!

Then…  On February 27, 2016, one day later, I received the news that my dear friend and partner with Red State Talk Radio, Premo Mondone had suddenly passed away of heart attack.  I was completely numb.

For nearly a year, Premo and I had worked together, day in and day out, to develop Red State Talk Radio into what was rapidly becoming the “dominant force in Conservative Internet talk radio.”

When we flipped the switch and merged our two networks in June 2015, the two of us were putting in a combined 90 hours a week with programming, production, promotion, social media, and management of the network.  And in a blink of an eye, Premo was gone.

The loss of my friend was devastating.  The loss of my partner at RSTR was overwhelming.  It was impossible for me to assume both roles and maintain my career at the same time.

Needless to say, three days later, when we arrived at CPAC, the excitement was no longer in the air.  Would we be able to continue the network?  Did we want to?  And when could I slow down long enough to mourn the loss of my friend?

The collective decision was made at CPAC to add new individuals to the management team to assume the responsibilities that Premo had been handling.  Sadly, due to severe differences with the new members of the management team, Donna and I resigned from RSTR on April 12, 2016.

Shortly after our resignation, quite a few show hosts departed RSTR in what could be described as a “mass exodus”.

At that point, Donna and I made the firm decision that the only way we would remain in talk radio was if we were able to continue and bring back integrity to the legacy of Premo Mondone.  We also had many conversations with Premo’s daughters, who also desired the legacy of their father to be carried on with love and integrity.

Then came the phone call from Gene Berardelli, host of Behind Enemy Lines, and one of the many casualties after our resignation from RSTR.

Gene wanted to hold a conference with me, Donna, Scott James (WDDQ / WJHC / WSFB), and a guy named Jim Lysaght (Red Nation Rising).  The purpose of the conference call was to discuss the possibilities of creating a new Internet based Conservative talk radio network that would be directly linked to the social media phenomenon #RedNationRising.

After about 15 minutes into the conversation, I knew I was interested in participating.  The enthusiasm was there…  The excitement was there…  The quality people were there…  And most importantly, the most frequently used word was “WE”, not “ME” or “I”…  It was “WE”!  That told me that this could be a true team!  I was all for it!

But there was a seriously critical player that was missing from this team…  The person that would hold the reigns just like Premo did…  A program manager…  An operations manager…  I knew the perfect guy for the role!  Ron Phillips..

I had met Ron shortly after Premo’s death, and had the chance to get to know him well after our resignation from RSTR.  His work ethic was second to none.  His commitment to excellence was second to none.  And he had integrity!

After we unanimously decide to add Ron to the team, we all took off running!  Red Nation Rising Radio was born!

So much had to be accomplished in so little time…  With a July 4th launch date, we only had a matter of months to accomplish an enormous amount of work.

I cannot count the number of conference calls that took place discussing logistics, technical issues, programming, website creation, artwork, promotional videos, it was a monumental undertaking to say the least!

The support of the Red Nation Rising community and the hardworking RNR state representatives has been invaluable…  You all are truly amazing, and I am honored to be a part of your world and I am grateful for the warm welcome you have each extended to Donna and me…  Thank you!

As I am writing this post, the launch will take place in 4 short hours…

I look back at the hundreds of phone conversations, all the planning, the implementation, the problem solving, the revisions after revisions after revisions to “make it just right” for you, our audience, and I sit here proud to have been a part of what I will refer to as “the NEW dominant force in Conservative Internet Talk Radio”  –  Red Nation Rising Radio!

Ladies and Gentlemen, you really would not believe the massive amount of work that went in to creating and launching this network and website for you.

I sincerely hope you will enjoy all that we have done, and will continue to do, to help restore America from the destruction that is taking place.

Please spread the word about Red Nation Rising Radio.  Please use the educational side of the website.  And remember…

Every Tweet you make…  Every post your make…  Every blog you write…  Include #RedNationRising…

Now, what ya say we just get after it!  Let’s ROCK!!

What An Honor – Thank You!

What an honor it has been!

iCRN_Site_LogoFor the past two months, I’ve had the privilege and opportunity to help work on the Red Nation Rising website and rebrand my iCRN radio station to Red Nation Rising Radio. The honor stretches far beyond just working daily on the website and the station.

It began in November of 2015 with my first conversation with Mr. Premo Mondone of Red State Talk Radio. From that first conversation I knew what I was going to do to help. While I have been in the radio business for a number of years, I’m not a talk show host. That didn’t stop the drive and desire to build what is now known as the Red Nation Rising Radio Network.

HeaderIt was unknown to me at the time, but I would come to find that the conservative talk world is one giant huge family. I’ve had the pleasure of meeting Don Neuen and Donna Fiducia from Cowboy Logic Radio as well as Scott James from Talk 92.1 in Valdosta, GA, Gene Berardelli and Russ Gallo, the show hosts from Behind Enemy Lines, and Mr. Jim Lysaght, the founder and creator of #RedNationRising… some I’ve met personally, and some over the phone.  What’s more exciting, however, is that I’ve had the distinct privilege to talk to almost all of the current 57 show hosts that produce conservative talk shows for Red Nation Rising Radio and other affiliates around the country.

Now, as we embark on this new venture, I can’t begin to explain the excitement I feel to get to meet and interact with the Red Nation Rising community. From the state and country chapter leaders to all of the Twitter followers and to all of the listeners.

Here’s to a future where our voices are heard and where our children and their children’s children have a country that remains a successful dominant force on this planet.

In Liberty,

Ron Phillips
Operations Manager
Red Nation Rising Radio
ronphillips@rednationrising.us